About me

I’m a Staff Product Designer with 10+ years of experience working on B2B and B2C products, across startups, scale-ups, and more structured organizations.

I focus on reducing product complexity, designing scalable systems, and helping teams move forward when the path isn’t obvious.

My history

I started my career as a frontend developer back in 2008.

I loved coding, but I quickly realized that what really interested me was how products are shaped, used, and understood by people.

Over time, I moved into UI and UX design and eventually co-founded a digital product studio.

That experience taught me how products live in the real world: under constraints, with stakeholders, trade-offs, and real consequences.

Who am I today

That mix of design, product, and technical background still shapes how I work today.

I tend to think in systems, ask uncomfortable questions early, and look for solutions that can scale without becoming fragile.

More recently, I’ve been working on AI-powered assessment and training experiences.

What interests me most is not the technology itself, but how to design interactions people can trust in high-stakes, real-world scenarios.